I'm Bruno Magal, a brazilian hands on Digital Creative Director, with 13 years of experience, managing Visual Design, UI/UX, Art Direction and QA at RC Comunicação.
I also work with some serious startups, creating digital solutions for helping them to succeed. Thanks for visiting.
The International Rock'n Roll Day was used to spread Guarani FM's facebook page, improve the radio's reach in social media and reinforce the brand's concept: "Playing your fine taste" - while exploring rock'n roll's main atribute: the attitude.
To achieve the desired result, we redesigned the world's most famous button. To do that, we replaced the Facebook Like Button by the international symbol of rock. With just a few clicks, the user could install browser extension and it was done: he would begin to "like" on Facebook rock'n roll style. In adition to the icon, the "Like" action was replaced by "Let's Rock" call to action. And by clicking on it, the text was replaced by the "Rock this" statement.