I'm Bruno Magal, a brazilian hands on Digital Creative Director, with 13 years of experience, managing Visual Design, UI/UX, Art Direction and QA at RC Comunicação.
I also work with some serious startups, creating digital solutions for helping them to succeed. Thanks for visiting.
The corporate website showcasing the buildings constructed by BRZ Empreendimentos, was designed to translate the most significant value for their clients: It's possible to make it better. With that in mind, the site focuses on showing the buildings differing from their competitors by the superior construction quality and architectural appeal.
The strategy behind the site's construction was focusing on buyer personas, conceived in the design thinking process together with the client. Every page was built to tell a story to the user based on the value purpose of each feature. The site is fully responsive and has different call to actions suited to capture different kinds of leads.